SELECTED WORK
From AI ventures to enterprise transformation.
Selected case studies across AI venture building, operating-model design, enterprise Experience, Product-to-market transformation, and 0→1 Product development.
01Flishworks · Founder
Transforming the operating business—not just the Product—across workflow, quality, analytics, acquisition, economics, and reusable infrastructure.
Operating Product and customer workflow · Human/AI responsibility · Offer and payments · Analytics and acquisition · Quality and economics
Explore →02J.P. Morgan Payments · six connected cases
Six connected cases show how customer and market evidence moved through Product strategy, solution architecture, field execution, commercialization, adoption, and learning.
Commerce Product & Commercial Strategy · GTM Digital Transformation · Client Product Success · Center of Excellence (COE) · GTM & Product Marketing Function · Client Journey
Explore →03Wells Fargo Innovation Group · enterprise innovation
Inside the bank's enterprise innovation organization, the Virtual Assistant explored financial goals, omnichannel context, trust, and escalation; an R&D mechanism supported other emerging work.
Enterprise innovation mandate · Virtual Assistant brief · Personas and prototypes · Trust and escalation · R&D mechanism
Explore → Proever · 2016–2017
Product Management and Experience architecture for an enterprise knowledge and talent Product centered on people and expertise.
Contract Director of Product Management/Design · Personas, scenarios, interaction models, dashboards, and demos
Read the case →Oracle · Product Management
Defining policy, evidence, configuration, exceptions, decisions, and lifecycle state for Supplier Qualification.
Approximately 6.5 years in Product Management · 0→1 Supplier Qualification assignment · Conventional enterprise Product depth
Read the case →Pinch
Contributed across research, Product definition, Experience Design, and iOS prototyping for a working 0→1 mobile MVP.
Prototype recognition · 1st place, CodePath iOS for Designers Fall 2015 Demo Day
Firestar
Business-model validation and the judgment to stop.
Silicon Valley Innovation Institute
Small-scale operating leadership across partnerships, audience growth, recurring-program delivery, and cash discipline.
UC Berkeley Extension
Teaching, curriculum rework, critique, and capability building through others.
Historical portfolio gateway →